Gold Star Properties
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Sometimes the right paint colors and a little landscaping can be the difference between multiple offers and none. ERA’s Gold Star Property program gives sellers and their agents a blueprint for increasing marketability, minimizing buyer anxiety, and effectively preparing a home for sale.
Properties that meet the Gold Star standards not only appeal to more potential buyers but also convey a message to brokers that the home is “move-in ready” and can be shown sight unseen.
An ERA Gold Star Property stands out from its competitors, allows buyers to envision their new life there, and provides all critical information up front. Because Gold Star Properties undergo a thorough examination, the process also allows you to address potentially problematic issues. In doing so, you’ll minimize buyer anxiety and generate enthusiasm with other agents who will feel confident in showing your home to their clients.
Gold Star Properties undergo a four-step process that includes:
- ERA Home Protection Plan®
- Seller's Disclosure
- Pre-Listing Home Inspection
- Home Staging
Once your home earns the Gold Star designation, you’ll benefit from a full array of marketing tools, from open house signage to print promotions and photo galleries prominently displayed on ERA.com. And, even better, you’ll get special discounts at the following affiliates:
- AmeriSpec – Major component assessment to GSP sellers for $349.00 and $20 off for buyer inspections for GSP buyers
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StagedHomes.com – 10% discount on Accredited Staging Professionals services for GSP sales associates and sellers
- ERA Mortgage – GSP Buyers receive a $300 credit at closing when they finance a GSP with ERA Mortgage
- Budget Truck – 15% off one way truck rentals for reservations booked online
- JC Penney – Free in-home consultation for window Custom Decorating
Get more details on Gold Star discounts here.
